The damages for greenwashing are the consumer learning about an issues, specifically, a major one and it tarnishing your reputation even if it was unintentional greenwashing. If I were a marketing executive, I would not have a policy against greenwashing. However, any marketing campaign would need to be reviewed by the legal department to make sure that there were not any concerns. Greenwashing does not always intentionally set out to deceive customers. An example is recycling plastic bottles. According to Noyes (2021), “One prominent example of the problem with greenwashing is single-use plastics. More than 90% of plastic produced today is not recycled. Worse, much of it eventually lands in the ocean, where some estimate it will outweigh fish by 2050” (Para 12).
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