Switzerland-based Nestlé S.A. purchased the Ralston Purina Company in December 2001, gaining a full line of dog- and cat-care brands such as Friskies, Alpo, Purina Dog Chow, and Fancy Feast. The firm manages more than 30 branded websites, serving the following markets: consumers, veterinarians/veterinary schools, nutritionists/food scientists, and breeders/other enthusiasts. Nestlé started its inquiry with the following three research questions:
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For this assignment, read “The Purina Story” on page 129 and the “Let’s Get Technical—Data Mining” section on page 133 of the textbook. Once you have read and reviewed this information, respond to the
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