Tasks solved by data mining include predicting, classifying, detecting relationships, and market basket analysis (the cross-sell data). The packages themselves are becoming more user-friendly, which is good news for marketers. Companies such as Megaputer may one day make sophisticated data mining commonplace.
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For this assignment, read “The Purina Story” on page 129 and the “Let’s Get Technical—Data Mining” section on page 133 of the textbook. Once you have read and reviewed this information, respond to the
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