Textbook reference – Frost, R., Fox, A. K., & Strauss, J. (2019). E-marketing (8th ed.). Routledge. https://online.vitalsource.com/#/books/9781351744843
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For this assignment, read “The Purina Story” on page 129 and the “Let’s Get Technical—Data Mining” section on page 133 of the textbook. Once you have read and reviewed this information, respond to the
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