Cultural Influences: This section must describe the cultural forces at play and mainly the consumer culture around coffee consumption. Describe the forces affecting coffee consumption in SA for example, What, Where, When, How coffee is consumed. You must offer detail on how coffee is consumed i.e. is coffee a means to socialize of for pure “energy”. What type of coffee is preferred? In other words, describe all details around consumption of coffee. These details of coffee consumption are important for your segmentation an must be considered in our segmentation analysis below. Offer facts and statistical data like percentages etc.  (20 points)