Audience Analysis:

Who is your target audience?

What demographic characteristics will the audience/customer comprise?
What is your relationship to the audience/customer?
What background knowledge and expertise does the audience/customer have?
What does the audience/customer know, feel about, and expect concerning this communication?
What preconceptions or biases do you possess that might prevent you from building rapport with your audience/customer?
Who are your competitors and who will your audience/customer also consider?

What information is available about your audience/customer?

What research or sources will you use to obtain information about the audience/customer?
What conclusions have you been able to draw about the audience/customer?

What tone will you use to convey your message?

Is the setting casual or formal?
Is the communication personal or impersonal?