1. How companies or organizations and individuals use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.

2. How digital or social media has transformed the communication of an idea, information, and arguments in society.

3. Access, analyze, interpret, and evaluate digital media to foster learning and to guide decision-making.

4. Make responsible choices in the creation and consumption of digital media based on awareness of global, social, ethical, and legal contexts.